A unique visual representation of your brand essence.

Strategy before design

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Strategy before design

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Strategy before design — Strategy before design —

Our work together goes beyond the logo.

The visuals are just one small part of the journey you’re about to embark on — this is a long-term investment that will change the way you (and your clients!) think about your business.

Figuring out your brand essence, and then communicating that to your ideal clients, is our ultimate goal. Your visual identity should express your brand’s je ne sais quoi (that’s about as far as my French goes) and tell an impactful story. Get this part right, and your visual identity will play a key role in the process of creating a strong and memorable brand; it’ll become a valuable asset that sets you apart and gives you a competitive edge. It will give you confidence. It will make you proud. And yes: it will attract those dream clients!

Investing in a brand identity for your business is a pretty big deal, which is why we’ll be using my tried and tested Brand it! framework to build you a strong and memorable brand, from the ground up.

One size fits all none.

Your brand is unique — and deserves so much more than a one size fits all approach. Forcing you into a pre-defined container [aka “productising my service”] might be the norm, it might even make my life easier, but it certainly won’t be doing you any favours in the long run.

We’re so accustomed to off-the-shelf packages, that anything custom feels scary… and dare I say it: extravagant? I don’t want to inflate your brand design experience with lots of extra “bonuses” you don’t need, though.

Your bespoke strategic brand design package starts from:

€8,000

Extended payment plans are available, at no extra cost.

    • A 60-minute strategic kick-off call — to make sure I know what direction you want to take your brand in

    • The Brand it! strategy framework + lifetime access to my brand strategy course, and a comprehensive workbook that will help you nail your strategic foundations!

    • 1 x Brand it! strategy session

    • Detailed brand questionnaire

    • Moodboard to establish the overall design direction

    • 3 x design concepts

    • 2 x revisions of your chosen design concept

    • Main logo + logo variations

    • Sub mark + icon

    • Brand colour palette and typography

    • Style guide to help you stay on-brand — choose between an online version or a beautifully designed PDF document

    • 5 x photorealistic mockups — ideal for when you launch that gorgeous new brand!

    • All final deliverables in EPS, AI, SVG, JPG, and PNG file formats, along with a handy guide outlining the best file type for various applications

    • An exclusive invite to my client community, the Brandits — where you can hang out with me + past and present clients of mine, for support and networking

    • 1 month of Voxer support, so you can feel confident about launching + implementing your new brand identity

  • We’ll go over your needs in detail, and you’ll receive a tailored quote for the additional services you require. Here are some things I can help you with:

    • Additional 1:1 strategy sessions — for the duration of your brand design project, you get 50% off any extra sessions you book (normally €300), and once your project is complete, you get 10% off for life

    • Extended brand guidelines — from €2,000

    • Branded surface pattern — from €1,500

    • Packaging design — from €3,000

    • Branded collateral for print + digital — from €1000

    • Canva brand suite + template design — from €500

    • Additional Voxer support

    • Ongoing design and/or strategic support in the form of a monthly retainer — minimum booking is five hours per month, for a minimum of three months initially (limited availability)

    For the following services I will refer you on to my substantial network of awesome and talented friends who are experts in their respective fields:

    • Custom brand illustrations

    • Copywriting services

    • Web design services

    • Brand photography

    • Social media content, strategy, and/or ads

The proof is in the pudding

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Check out some recent client projects

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The proof is in the pudding — Check out some recent client projects —

Wanna see more work I'm proud of?

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Head over to my portfolio!

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Wanna see more work I'm proud of? — Head over to my portfolio! —

Your brand identity is more than just eye candy.

Of course you want a gorgeous visual brand identity (I mean… who doesn’t?!) but you know it’s time to go beyond looking pretty. As an ambitious entrepreneur; you need a brand that will contribute to the long-term success of your business and that truly represents what you stand for and the vision you have the world. It’s time for your brand to grow the f up.

Through my strategy-led approach we will extract the essence of your brand and translate it into a visual representation that resonates with the right people. Taking into account your brand's long-term vision, I’ll make sure that your thoughtfully crafted brand identity is flexible enough to evolve with your business as it grows and expands — while also being distinct enough to build a strong and recognisable brand presence over time. That way, you won’t have to scour Fiverr for someone to redesign it all again in a year or five.

My brand design process has evolved over more than two decades, drawing insights from countless client collaborations. This wealth of experience, from across a wide range of industries, has allowed me to develop a time-tested approach that fuses strategic thinking with creative flair. Here’s what you can expect from a typical brand design project:

Here’s how it works:

  • The first phase in any design project is all about digging deep. Exploring, evaluating and defining your vision, core values and goals. You play a key role as we stake out the course, and this phase is a crucial part of creating a unique and memorable brand identity that you can be proud of!

    This first stage of the project is where you complete Brand it! workbook, submit the client questionnaire and pin inspiration to a shared Pinterest board. If your package includes one or more strategy sessions we will also conduct those now, as you’re in the process of defining your brand’s underlying strategy. If your package doesn’t include any strategy sessions, you can always choose to add one on if you need some guidance

    Towards the end of this phase we complete our initial meeting, and I get ready to move on to the ideation phase.

    Timeline: 1-2 weeks.

  • I will now start to explore possible design concepts. This phase usually includes developing one or more style directions (aka moodboards), to ensure we’re on the same page and have a common understanding of the direction we’d like for the end result before the sketching phase begins.

    Timeline: 1-2 weeks.

  • Time to visualise the initial ideas, through both quick and more detailed sketches, on paper and screen! This is when I go quiet for a few weeks, and you can chill out while I knuckle down to create design concepts. I know you’re probably super eager to see your brand come to life, but at this stage I probably don’t have a lot to show you as a lot of the initial design work takes place in my head or as rough (and I mean really rough!) sketches. It’s important not to rush this phase, but to allow ideas to mature and evolve over time. Towards the end of this phase, I pick a handful of the strongest concepts that I then contextualise (making it easier for you to envisage the final result) before presenting them to you.

    Timeline: 4-6 weeks.

  • Design is an iterative process. Working closely with you, it’s now time to tweak and tinker your chosen concept, down to every little detail. Colour scheme, typography and visual elements all come together to form one strong and unified look.

    During this stage it’s really important that you provide me with honest and constructive feedback.

    Timeline: 1-2 weeks.

  • Almost there! It’s time for those final finishing touches to the identity’s underlying system, and the preparation of a style guide or more detailed brand identity guidelines to ensure correct use of all the visual elements, enabling you to create a strong and consistent look for your brand. Final files are saved in every file format you could possibly need, and then uploaded to your client portal for you to download.

    Timeline: 1 -2 weeks.

  • Your shiny new brand identity is now ready to conquer the world! Your individual needs define the extent of this phase, but it usually includes design of branded collateral like brochures, business cards, banners, ads, website, social media graphics, clothing, packaging… you name it!

    If you plan to DIY, you’ll be happy to know your Canva shenanigans will be much more enjoyable from here on — no more guesswork or tearing your hair out over design decisions. Ah, sweet relief.

    Timeline: Depends on the scope.

  • Petchy helped me refine my existing brand, and came up with solutions I'd never have thought of myself. The results far exceeded my high expectations!

    Maren Lie Malmo | Malimo.no

  • Petchy is highly competent in the combination of design, branding and strategy. It's incredible to outsource a task and get a result ten times better than you imagined!

    Aase Herkules | Enter Norway

  • As part of the identity design process, Petchy really put the time and effort into getting to know us, what we're all about, and what we want to achieve.

    Mona & Pål Kristiansen | Tustna Ladestasjon

Then we talk. Let’s sit down with a cuppa and have a good old fashioned human-to-human conversation around your current situation, your budget, and your future business goals. It’s my job to help you figure this out — and I will never sell you stuff you don’t need just to make the sale, or push you to spend money you haven’t got.

If your vision is bigger than your budget, then I’ll help you prioritise so we can focus on what will make the biggest impact for your brand right now. Trust that in the future, there will be a time and a place (and a budget) for everything else.

Schedule a call — or find me on Voxer if you’d rather chat asynchronously.

But Petchy, what if I don’t know what I need?

  • Well, technically… I could. But I won’t. Because honestly: I don’t want you to waste your hard earned cash on a logo that’s not right, and that you’ll have to re-do in a year or two because it turned out not to be a good fit. Plus, your logo isn’t really that important (bet you never saw that coming from an identity designer, eh?) in the grand scheme of branding.

    If your budget is tight or you’re just starting out; forget about the logo for now. Why would I say that? Surely that would be leaving money on the table, right? Maybe. But I don’t want to take someone’s money just for the sake of it. Spending time and money on creating a logo without an underlying strategy is like building a house without foundations. And really, there are so many other things that are crucial to building a strong brand that need to be in place before you even begin to think about the visuals. (And I totally get that it’s tempting to jump ahead to the logo and the colours and the fonts and all the fun stuff!)

    Instead, go away and do all the “invisible” work first, and when you’re really clear on your brand strategy, then you can go get that logo. Until then, just pick a neutral font for your brand name, and leave it at that. A Brand it! strategy session could be a good option to get you started.

  • You’re probably going to hate me now, but my answer to this is “it depends” – because there are so many variables involved. If you already have a solid strategy in place, and we just need to translate that into visuals that communicate all that awesomeness… well, that takes less time than a more substantial project where we have to really dig deep into the strategy work. The most important thing is never to rush the process. Strategic processes need time to mature; both for the client and for the designer. Internal decision making processes can also vary a lot from company to company, and that will have a knock-on effect on the timeline.

    Roughly speaking though, you’re looking at 6-8 weeks for smaller projects – up to 16-20 weeks for a more complex project with more substantial strategy work and more final deliverables. If you’re unsure where your project fits into this, let’s talk! I’ll be able to give you a better idea of the timeline if I have more details about your specific project.

  • Yes, I do offer flexible payment plans at no extra cost. Just mention it when you enquire about working with me, and we’ll work out a payment plan to suit your circumstances. Please note that ownership of any final deliverables remain with the designer (that’d be me then) until payment has been made in full.

  • A style guide is either a simple Google site or a one-page PDF document to give you an at-a-glance overview of the elements of your brand; like colour codes, fonts, logo variations etc. If you’re just starting out or you’re the only one designing for your brand, this may well be all you need.

    Brand guidelines are a much more comprehensive document (online or as a PDF) with detailed guidelines for specific use of each of your brand’s elements; such as rules for logo placement and clear space, detailed typographic treatments, brand values, sample branded documents and collateral – and more. Brand guidelines are an invaluable tool when your brand will be implemented by others, such as external design agencies or a VA.

  • Well… yes and no. I don’t usually take on ad-hoc design jobs, but I make an exception for my existing clients, who have the option of either purchasing a retainer package or working with me on a project-to-project basis. I’ve helped existing clients with projects like packaging design, printed collateral, car decals, digital graphics, books and brochures, exhibition booths — and more!

    The reason I’m not taking on general graphic design work for anyone else is that 1) my zone of genius is seeing the bigger picture and developing long-term brand strategies, and 2) I already know the ins and outs of my existing clients’ brands, which makes it so much easier for me to help them maintain brand recognition over time.

  • No. Web design and development is a whole profession (actually, it’s more like two) of its own, and I no longer provide these services.

    I recommend that you hire a dedicated person or company to help you with your web design needs. That way you can be sure your little corner of the internet is working for you, not against you! A good web designer will be able to reference your brand style guide to create a website that stays true to your brand. I can also provide them with rough design sketches for them to work from, or take on a consulting role where I check in on the project at key points to ensure the design is consistent with your brand.

    If you need pointing in the right direction, I have several talented web designers and developers in my network that I can put you in touch with!

  • Not really. Again, this is a whole speciality of its own, and you will find copywriters who specialise in sales copy, and others who are super rad at writing captions for your Instagram feed. And everything in between!

    I can help you with strategic naming processes, help you narrow down a tone of voice for your brand, and maybe help you tweak that heading for your brochure – as a part of the brand development process. But that’s really where my expertise ends.

    I recommend finding a copywriter that can help you with your specific needs. I can point you in the right direction though, as I have several badass copywriters in my network!

  • Happy to help! Pop your question in an email or send me a message on Voxer — and I’ll get back to you as soon as I can.

Got questions? I have answers!