Strategy + design = brand transformations that help your business grow.

Armed with over two decades (yikes, I don’t feel that old!) of hands-on branding experience, I help values-driven business owners connect with more of their omg, yes! 🤩 clients through strategic brand design.

So if you want a kick-ass brand that makes those dream clients line up to work with you…

Well, hello! We should talk.

Here’s how we can work together:

Brand identity design

A lasting impression begins with a powerful and strategic visual brand identity. Often dubbed the ‘sexy’ ❤️‍🔥 part of branding, your brand identity is about so much more than drool-worthy looks. Strategy meets design in an investment that will change the way you (and your dream clients!) think about your business — and give you a competitive edge.

Brand it! power hours

Your brand + my strategic brain = 🔥 Sometimes you just need to get out of your own head. Step back and look at your brand with new eyes as we take a deep dive to identify any gaps between where you are and where you want to be — and make a plan to bridge those gaps. Book one if you want a quick brand-boost, or stack’em if you want to dig deeper!

Brand it! group journey

Discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, and tap into your uniqueness to spark meaningful connections — and attract more of those omg, yes! 🤩 clients. This intimate 12-week programme combines 1:1 coaching with a supportive community of likeminded business owners.

Pssst! 👀 Past and current clients are invited to join The Brandits, an invite only paid alumni community. The only way in is through one of the above. #justsayin 

You know #thatfeeling when your business has evolved, but your brand doesn’t reflect your new level of awesomeness?

Yeah. That means it’s time to level up.

Your brand’s main job is to establish a true connection with your audience so they become customers, fans and loyal ambassadors. You want to excite, attract, delight — and make it easy for the right people to remember you. 

To do that, you’re gonna need more than a pretty logo, which is where I come in. I fuse strategy with design, for values-driven brand transformations that support business growth. The combo of a solid strategy + a unique brand identity has the potential to change the way you, and your dream clients, think about your business.

And the best part: No more compromising your values or pretending to be someone you’re not.

the brand it!™ framework

This is the essence of my entire branding philosophy; based on two decades of working first-hand with brands of all shapes and sizes. Don’t let the simplicity fool you, it’s pretty powerful shit.

It all starts with the very heart of your brand: your brand core. This will inform and influence every single part of your brand. Every part of your brand is interlinked – so every change you make to one part will impact the rest. That’s why it’s so important to get the brand core right before you start working on the ‘sexy’ stuff, and also why you’ll never get ‘just a logo’ when you work with me.

Free brand checklist

How does your brand score?


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The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to