Strategy first, design second.

Let’s face it, you’re not here just for fun. You’re here because you’re an ambitious business owner and you want to build a brand that truly represents what you stand for and what you want for your business. You want a kick-ass brand that makes those dream clients line up to work with you. Right? Read on to find out how we can work together to make that a reality.

brand identity

Strategic identity design is my jam!

I’ll tell it to you straight: If you’re just here looking for a pretty new logo, this isn’t the place for you. A fancy logo with no substance behind it is just fluff – and I want your new brand identity to be so much more. I want it to support your business growth for years to come! Investing in a brand identity for your business is a pretty big deal, which is why we’ll be using my tried and tested Brand it! framework (and yes, I did say we – because you hold the key to unlocking your brand’s inner core!) to build a strong and memorable brand, from the ground up. The process you’re about to embark on is about so much more than the visuals, it’s about figuring out your brand’s special awesomesauce – and then communicating that to your ideal clients.

Your brand’s visual identity plays a key role in the process of creating a strong and memorable brand, and is a valuable asset that will give you a competitive edge. It will give you confidence, it will make you proud, and it will attract those dream clients! This is a long-term investment that will change the way you (and your clients!) think about your business.

I craft strategic brand identities with a no bullshit approach and a sprinkle of tough love. If that makes you go “heck yeah, let’s do this!” – choose your package below, and let’s get started!

Flying start

  • 60-minute strategic kick-off call
  • The Brand it! strategy workbook
  • Detailed brand questionnaire
  • Moodboard
  • 2 x design concepts
  • 2 x revisions of your chosen design concept
  • Main logo + logo variations
  • Sub mark
  • Brand board
  • 3 x photorealistic mockups
  • FB header- and profile pic
  • 1 x piece of branded collateral*


€4,500 / NOK 49.000,-


  • 60-minute strategic kick-off call
  • The Brand it! strategy workbook
  • Detailed brand questionnaire
  • 1 x 90-minute strategy session
  • Moodboard
  • 3 x design concepts
  • 3 x revisions of your chosen design concept
  • Main logo + logo variations
  • Sub mark + icon
  • Branded surface pattern
  • Detailed brand guidelines
  • 5 x photorealistic mockups
  • FB header- and profile pic
  • 2 x pieces of branded collateral*


€6,500 / NOK 68.000,-

Total brandit

  • 60-minute strategic kick-off call
  • The Brand it! strategy workbook
  • Detailed brand questionnaire
  • 2 x 90-minute strategy sessions
  • Moodboard
  • 3 x design concepts
  • 3 x revisions of your chosen design concept
  • Main logo + logo variations
  • Sub mark + icon
  • Branded surface pattern
  • Custom brand illustrations
  • Detailed brand guidelines
  • 10 x photorealistic mockups
  • FB header- and profile pic
  • 3 x pieces of branded collateral*


€8,500 / NOK 89.000,-

Of course, with all packages you get your final files delivered as EPS, AI, JPG and PNG – so you’re ready to go. You also get your very own password protected client portal where you can download all your files whenever you want to. Never frantically search your hard drive for that logo file ever again!

*Your choice of: Flyer/brochure design (up to 4 pages), poster design, banner design, t-shirt design, 2 x print ad designs, 2 x social media graphics, or equivalent alternatives by prior agreement.

Please note: VAT will be added where applicable.

brand strategy

Bridging the gap between business and design

Think of brand strategy as the bridge between your business strategy and your visual brand + marketing efforts. Spending a little time working on the very core of your brand means that staying consistently on brand will be easier, because when you know and embrace your brand personality you can show up confidently as you – every time!

If you’re not clear on your brand values and personality, you may struggle to retain brand consistency. You risk sending mixed messages, confusing your audience, and attracting the wrong people. The good news is: you can totally step up and take control of your brand! Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier.

There are several ways we can work together on your brand strategy, check’em out below!

Wouldn’t it be nice if…


Attracting your dream clients feels easy peasy, because you know who they are and what you can help them with.


Your brand photographer jumps for joy, because they’re able to capture images that really showcase your amazing brand personality – with ease.


Staying true to your brand values feels effortless, because you have a clear vision of who you are and what you stand for.


Your copywriter wants to kiss your feet (ok maybe not, but you get my drift!) because you’ve made it a heckuvalot easier for them to craft that compelling, client attracting brand story for you.


Your designer just looooves you because they’ll have a strategic foundation to base your brand identity on, so it’s not just a pretty logo and a gorgeous colour palette with no substance.


Your dream clients notice you, and because you’re showing up consistently, they recognise you, feel like they know you, start to trust you (yes, the famous know, like and trust factor!) – and ultimately want to work with you! Woohoo!

Here’s how we can make it happen:

Brand it! strategy session

What can we get done in an hour? A lot! A Brand it! session lets you step back and look at your brand with new eyes as we take a deep dive into your current brand so you can make strategic decisions about how to take your brand and biz to the next level.

This 60-minute session will be tailored to your specific needs, but here are some examples of topics we might cover:

  • your why and your how
  • your goals
  • your dream clients
  • your positioning
  • your unique brand personality
  • your values
  • your brand story


€250 / NOK 2.500,-

Brand it! VIP day

Nail your brand strategy in just one day! Are you struggling to stay consistent with your branding? Everyone keeps saying “be authentic, show up as you – but that’s easier said than done if you’re not quite sure who you actually are, right? You have this niggling feeling that something is just a little bit off with your brand, but you can’t quite put your finger on it… or you keep tweaking your brand fonts and colours every few weeks but it never feels just right… You lack clarity and confidence in your brand, and it’s driving you batshit crazy. Sound familiar?

Sometimes you need a proper deep dive – and that’s just what you’ll get when you book a Brand it! VIP Intensive: 6 hours of my undivided attention. Just you, me and your brand! This option is perfect if you’re impatient and just want to get shit done, so you can get on with building that badass brand and attracting those dream unicorn clients.

Availability is limited for my VIP days, and they’re booked in on a first come first served basis.


€1,500 / NOK 15.000,-

Happy clients say:

Pssst! If you loved working with me as much as these clients did, a review would make me do a happydance! You can add one here.

For years I have been slowly building and coddling my brand, but not really getting there. The last year I have been absorbing Petchy through her web page, instagram posts and podcasts. Finally, I decided my brand deserved a 1:1 Strategy Session. I brought my confusion and doubt and left with inspiration, direction and solutions in the areas that needed it. I never expected this in just one hour. Pure approachable brilliance in glasses and red hair.
Lene Hubak Fleischer
Koherent Helse
Thanks for a great session, and for the email summary. I have to say, it was a really positive experience. I have a lot of work ahead, but now I have much more clarity around where to begin. It feels incredibly good, and I feel motivated and full of newfound excitement! I wish it was Monday tomorrow 😅  Again, thank you so much – I can't wait to work more with you as I move forward with my brand.
Julianne Lyngstad
Lyngstad Ernæring
Solveig consistently delivers impressive value and the most outstanding design work. She is a strategist to the core, empathetic and challenging in the best kind of way. She delivers amazing brand identities because she takes the time to find the true heart of the brand. She’s just the best ✨
Iren Hope Rønhovde
Pen Intended
Petchy is highly competent in the combination of design, branding and strategy. It's incredible to outsource a task and get a result ten times better than you imagined!
Aase Herkules
CEO, Enter Norway
Petchy has really put the time and effort into getting to know us, what we're all about, and what we want to achieve.
Mona & Pål Kristiansen
Tustna Ladestasjon
The end result is even better than I had hoped for – I am so happy and proud to launch my services with such a professional brand identity!
Maria Berglund
Petchy is attentive and has an intuitive ability to detect even unspoken client needs. Plus, she's not afraid to tell you if you are on the wrong track.
Sjur Bjørkly
Petchy helped me refine my existing brand, and came up with solutions I'd never have thought of myself. The results far exceeded my high expectations!
Maren Lie Solvang


Why can't you design just a logo on its own?

Well, technically… I could. But I won’t. Because honestly: I don’t want you to waste your hard earned cash on a logo that’s not right, and that you’ll have to re-do in a year or two because it turned out not to be a good fit. Plus, your logo isn’t really that important (bet you never saw that coming from an identity designer, eh?) in the grand scheme of branding.

If your budget is tight or you’re just starting out; forget about the logo. For now. Why would I say that? Surely that would be leaving money on the table, right? Maybe. But I don’t want to take someone’s money just for the sake of it. Spending time and money on creating a logo without an underlying strategy is like building a house without foundations. And really, there are so many other things that are crucial to building a strong brand that need to be in place before you even begin to think about the visuals. (And I totally get that it’s tempting to jump ahead to the logo and the colours and the fonts and all the fun stuff!)

Instead, go away and do all the “invisible” work first, and when you’re really clear on your brand strategy, then you can go get that logo. Until then, just pick a neutral font for your brand name, and leave it at that. My Brand it! strategy workbook could be a good option to get you started; and at just €47 it’s not going to break the bank. If you need some extra support you can always complement it with a Brand it! strategy session or two.

What's the timeline for a brand identity or rebranding project?

You’re probably going to hate me now, but my answer to this is “it depends” – because there are so many variables involved. If you already have a solid strategy in place, and we just need to translate that into visuals that communicate all that awesomeness… well, that takes less time than a more substantial project where we have to really dig deep into the strategy work. The most important thing is never to rush the process. Strategic processes need time to mature; both for the client and for the designer. Internal decision making processes can also vary a lot from company to company, and that will have a knock-on effect on the timeline.

Roughly speaking though, you’re looking at 4-6 weeks for smaller, straight forward projects – up to 12-14 weeks for a more complex project with more substantial strategy work and more final deliverables. If you’re unsure where your project fits into this, let’s talk! I’ll be able to give you a better idea of the timeline if I have more details about your specific project.

Do you offer payment plans?

Yes, I do offer short term payment plans. Just mention it when you enquire about working with me, and we’ll work out a payment plan to suit your circumstances. Please note that ownership of any final deliverables remain with the designer (that’d be me then) until payment has been made in full.

What's the difference between a brand board and brand guidelines?

A brand board is a one-page PDF document to give you an at-a-glance overview of the elements of your brand; like colour codes, fonts, logo variations etc. If you’re just starting out or you’re the only one designing for your brand, a brand board may well be all you need. Brand guidelines are a much more comprehensive document with detailed guidelines for specific use of each of your brand’s elements;  such as rules for logo placement and clear space, detailed typographic treatments, brand values, sample branded documents and collateral – and more. Brand guidelines are an invaluable tool when your brand will be implemented by others, such as external  design agencies or a VA. 

Can you help me with other design stuff too?

Well… yes and no. I don’t usually take on ad-hoc design jobs, but I make an exception for my existing clients, who have the option of either purchasing a retainer package or working with me on a project-to-project basis. The reason I’m not taking on general graphic design work for anyone else is that 1) my zone of genius is seeing the bigger picture and developing long-term brand strategies, and 2) I already know the ins and outs of my existing clients’ brands, which makes it so much easier for me to help them maintain brand recognition over time.

I need a website too, can you do that?

No. Web design and development is a whole profession (actually, it’s more like two) of its own, and I no longer provide these services.

I recommend that you hire a dedicated person or company to help you with your web design needs. That way you can be sure your little corner of the internet is working for you, not against you! A good web designer will be able to reference your brand style guide to create a website that stays true to your brand. I can also provide them with rough design sketches for them to work from, or take on a consulting role where I check in on the project at key points to ensure the design is consistent with your brand.

If you need pointing in the right direction, I have several talented web designers and developers in my network that I can put you in touch with!

What about copywriting?

Not really. Again, this is a whole speciality of its own, and you will find copywriters who specialise in sales copy, and others who are super rad at writing captions for your Instagram feed. And everything in between!

I can help you with strategic naming processes, help you narrow down a tone of voice for your brand, and maybe help you tweak that heading for your brochure – as a part of the brand development process. But that’s really where my expertise ends.

I recommend finding a copywriter that can help you with your specific needs. I can point you in the right direction though, as I have several badass copywriters in my network! 

I have a question about something else!

See that chatbox on the bottom right corner of this page? Pop your question in there and I’ll get back to you as soon as I can! 

Want more Petchy in your life?

I'll be honest: I kinda suck at this whole "nurturing my email list" thing. So if you're the kind of person who expects a weekly email, this isn't for you. When inspiration does strike me, I might pop up in your inbox with a new article, a client case study, some exciting news or information about a new product or service. So yeah. If you want to sign up to my sporadic emails, that would be amazeballs! It's totally free, and you can unsubscribe any time.


Petchy © 2021. Content on this site is subject to copyright and cannot be used or shared without prior consent. Petchy is owned and run by Solveig Petch, Tyriveien 4, 6525 Frei, Norway. Org. nr: 917 283 311 MVA.

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