Your archetype is the Ruler
Confident, driven & authoritative
The Ruler yearns for control and power, responsibility and stability. They are responsible, driven and trive when they can showcase their strong leadership skills. They act in a commanding, authoritative manner and enjoy leadership roles – and can sometimes come across as bossy.
To leverage the power of your Ruler brand archetype, infuse your brand with a sense of order, wealth and success.
A goal without a plan is just a wish
DRIVEN BY
Authority, power and prestige.
FEAR
Being seen as weak. Failure. Losing power.
BRAND MISSION
To create prosperity through leadership.
TONE OF VOICE
Direct, powerful and authoritative.
Live the brand
Creating scarcity through limited availability and exclusivity. Take control and show leadership skills.
Brand visuals
Powerful and striking images. Well defined, solid graphics and typography.
Typical colours for a Ruler brand
Choose solid, authoritative and striking colours that create a powerful and masculine look. No pastels here!
Other Ruler brands
Hugo Boss | Mercedes | Rolex | American Express
![The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to theethicalmove.org](https://petchy.no/wp-content/uploads/2017/10/tem-white-1.png "tem-white")