5 things to consider before hiring a designer
A lack of understanding of the design process can lead to a great deal of frustration, for client and designer alike. Here are 5 tings to consider to get the most out of hiring a design professional, and ensuring you're a good match!
Brand architecture – a quick guide
Brand architecture is all about how to structure or organise an organisation's individual brands in a way that makes sense and is easy for the consumer to understand. I've put together a quick guide to cover the basics.
FREE PDF: naming your brand
Just like your brand’s visual assets, the name also has to communicate your core values and brand personality. Here's a workbook to help you kick-start the process of finding the perfect name for your brand!
FREE PDF: kickstart your brand!
Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier. Sounds good, right? This free workbook is just what you need!
Ta-daaa! A real-life rebranding story.
It's been two years since Petchy saw the light of day, and today I am proud to present the new and improved Petchy! Read on to discover why I chose to rebrand, and the process behind it.
Logo variations – why one logo simply isn’t enough!
Having several logo variations to hand, gives you the flexibility you need to always be "on brand". Read on to learn about different types of logo and their typical areas of use.
Brand identity guidelines – an essential tool!
What are brand identity guidelines, and why do you need them? Find out how this essential tool can help you build a strong and cohesive brand!
My identity design process
Creating a great brand identity takes a lot of insight and craftsmanship. Thorough research and working closely with my client is key. Ever wondered what you should expect from working with me? Here’s an overview of my identity design process.
5 reasons to avoid DIY design
If you're on a limited budget, you might have hesitations about spending money on “design stuff” – I get ya! I’m a solopreneur too, and I know that you always have to prioritise. Even so, I’d still like to tell you why setting aside some cash for design services may well be a sensible investment.
Branding adds value – for solopreneurs and small businesses too!
You might think of branding as something the “big guys” do? That it’s not worth investing time and money on if you’re a small business or a solopreneur? The truth is: branding is just as, if not even more, important for smaller businesses.
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