It’s all too easy to head on over to Google Fonts and just pick a random font that “kinda looks ok” – and while it might look fine, there are a few other considerations you need to have in mind too. This article covers the basics!
Sometimes, a gentle nudge is all it takes to get things moving in the right direction! Use this handy checklist to help you take a closer look at your brand’s visual elements and determine whether it’s all looking stellar, or if it’s time to shake things up a little.
A lack of understanding of the design process can lead to a great deal of frustration, for client and designer alike. Here are 5 tings to consider to get the most out of hiring a design professional, and ensuring you're a good match!
Brand architecture is all about how to structure or organise an organisation's individual brands in a way that makes sense and is easy for the consumer to understand. I've put together a quick guide to cover the basics.
Just like your brand’s visual assets, the name also has to communicate your core values and brand personality. Here's a workbook to help you kick-start the process of finding the perfect name for your brand!
Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier. Sounds good, right? This free workbook is just what you need!
It's been two years since Petchy saw the light of day, and today I am proud to present the new and improved Petchy! Read on to discover why I chose to rebrand, and the process behind it.
Having several logo variations to hand, gives you the flexibility you need to always be "on brand". Read on to learn about different types of logo and their typical areas of use.
Creating a great brand identity takes a lot of insight and craftsmanship. Thorough research and working closely with my client is key. Ever wondered what you should expect from working with me? Here’s an overview of my identity design process.
If you're on a limited budget, you might have hesitations about spending money on “design stuff” – I get ya! I’m a solopreneur too, and I know that you always have to prioritise. Even so, I’d still like to tell you why setting aside some cash for design services may well be a sensible investment.
You might think of branding as something the “big guys” do? That it’s not worth investing time and money on if you’re a small business or a solopreneur? The truth is: branding is just as, if not even more, important for smaller businesses.