Wedding stress, be gone!

Sometimes a brand reveal is extra special — and not because of my involvement. This is one of those. Let me tell you about one of the strongest and most inspiring women I know: my client Heidi Huse Myrmo, founder of Allva and the wedding planning app Bryllupshjelperen (the wedding helper).

We were just about to wrap up this rebrand, when an email from Heidi landed in my inbox: “I just found out I have terminal cancer.” And ever since, her optimism, strength and openness about the highs and lows of living with cancer has been awe inspiring. Her honest posts have had me in tears, but they’ve also at times made me smile and giggle. In-between rounds of chemo and radiation therapy, Heidi has continued to build her business (and also co-founded a charity organisation for children who will lose a parent to cancer), and finally last week: Bryllupshjelperen 2.0 was ready to meet the world — and I get to show you the new branding!

For Bryllupshjelperen the brief was to create a brand identity that was delicate, modern, and that would appeal to all genders. Calm elegance, light and clean, but with plenty of warmth and feelgood-factor. Quincy, a classic serif typeface, gives the logotype a friendly yet formal vibe. We teamed it up with Quicksand, a rounded sans serif that is also used for the Allva brand — this balanced out the look, and created a visual link between the two brands. An informal handwriting font adds personality and flair. The colour palette is muted and easy on the eye, and goes equally well with images of rustic barn-style weddings and more formal settings. The heart shaped line icon symbolises the old tradition of tying the knot, and is used both alongside the logotype and as a free-standing decorative element.

CLIENT Bryllupshjelperen by Allva

CATEGORY Brand identity


Your brand next?

A lasting impression begins with a powerful and strategic visual brand identity. I'd love to help you build a brand that truly represents what you stand for and the vision you have for your business – and the world. When you work with me, you'll get a gorgeous visual brand identity that communicates the essence of your brand and helps you attract + connect with your dream clients.

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