introducing: the 2021 pro bono charity rebrand collab

Nominate a charity for a free rebrand!

Last year, I launched my pro bono initiative – and I vowed to make it an annual thing. This year it’s even better, because I’ve teamed up with two other amazing entrepreneurs to offer a full rebranding package worth over €6k to a charity or non-profit organisation. This really is an incredible opportunity for the chosen charity. Read more about this year’s collaboration partners and what is included in the rebranding package, and nominate a charity below:

Meet this year’s team:

Solveig Petch

I’m a brand strategist and identity designer who helps ambitious business owners consistently attract the right clients through strategic, personality centred brands. After almost two decades of working with brands of all types and sizes + over a decade as a business owner myself, I’ve experienced first hand the powerful impact a strategic brand can have. I’m offering up my Flying Start package:

  • A 1-hour strategy session
  • The Brand it! strategy workbook
  • Moodboards to make sure we’re on the right track visually
  • 3 x brand design concepts
  • Up to 3 revisions of the chosen concept
  • Logo, sub-mark and decorative elements, all delivered as AI, EPS, JPEG and PNG files
  • A brand board presenting all of your brand’s visual assets on one page, to help you stay consistent
  • 5 x photorealistic mockups that you can use to show off your new brand
Valued at: €3,300

Rosie Di Lecce
Writing with Rosie

Rosie is a Persuasive Content Expert and Coach, and founder of Writing with Rosie. Her current mission is to help entrepreneurs to learn how to sell more through the power of persuasive content and storytelling, while supporting them to embrace their voice and connect emotionally with the audience, too. For this collaboration, Rosie has been kind enough to offer up her Connect to Sell package:

  • A 4-hour strategy consultancy to define your internal core message/brand message, craft a story that sells and identify your persuasive message to use with your audience
  • A 2-hour session to create a Unique Content Framework for your social media efforts and plan the next 45 days of content
  • Social Media Audit and guide for improvements
  • Copywriting/Content Creation Style Guide for your brand
  • Copywriting/Content Creation Checklist
Valued at: €1,450

Melissa De Klerk
Fox & Owl Media

Melissa is the owner and creative brain behind Fox & Owl Media. She builds websites with the goal of allowing you to make a difference to the lives of those you work with. Melissa loves building strategically designed websites and has considerable experience with Social Media Marketing, Website Design and Brand Management. For this collaboration, Melissa has very kindly offered up her Ready to Go package:

  • Home page (about section included)
  • Services page
  • Contact page
  • Privacy policy page
  • Basic SEO
  • Google analytics setup

Valued at: €1,500

That’s a whopping total value of €6,250 – and we’re giving it away in this unique opportunity. Why? Well, because we want to make a difference in the world, and this is one way we can do that. 

Applications close December 31st 2020:

this initiative is made possible by:



The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to

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