Strategic branding shouldn’t be complicated!
Yay! You found my podcast!
Buckle up, because you’re about to discover that brand strategy isn’t just for 7-figure celebrity entrepreneurs or massive multi-national brands. It’s for you too! Every other week, I talk all things branding & strategic design, with a sprinkling of entrepreneurship – in a mix of solo episodes and interviews with carefully curated guests.
I’m firmly on team #keepingitreal, and I don’t shy away from sharing the reality of running a business. And I swear. I bet you can handle it though.
Looking for shownotes? Here ya go!
Ep. 060: Email Mastery – relationship-building emails to power biz growth w/ Eman Ismail
Eman Ismail is the person to call when you want to make money from your emails – and I've invited her on for a chat about what email is all about: connecting, nurturing, and building relationships.
Ep. 059: Behind the scenes: Going back to custom proposals
It’s another behind the scenes episode today, where I’ll be talking about why I went back to custom proposals, when “everyone” says you need to productise and package up your service offerings in order to be successful.
Ep. 058: 3 ways to support your productivity – without the hustle w/ Jenna Hellberg
Is there a way to find balance in a business world that seems to be stuck in the hustle or nothing mentality? Can we be productive without hustling, or is that sheer utopia? That’s what I’m talking about with my guest; productivity mentor Jenna Hellberg, in this episode.
Ep. 057: Behind the scenes: pickles & panic 🥒😱🔥
Welcome to another behind-the-scenes episode, where I share a glimpse behind the curtain of my own business. In this episode I reflect on a recent setback and how I’m using it to drive change, rather than allowing it to leave me deflated.
Ep. 056: Creating high-yield media for your business w/ Christine Baird
Podcasting and YouTubing for business marketing has hit the mainstream and many business owners feel the desire or pressure to create this kind of media. But how do you make sure that the shows you're creating will get you the return on investment you're looking for?
Ep. 055: Behind the scenes: testing, tweaking – and figuring sh*t out
In the first of a series of behind-the-scenes episodes, I talk about my word of the year for 2022 and how that’s affected my plans and my offer suite. I want to give you a glimpse into the brain of a small business owner trying to figure out what the heck she wants and how to make that happen.
Ep. 054: The power of putting yourself out there w/ Eleanor Mayrhofer
Do you ever feel a bit vulnerable about putting yourself out there? This week's guest escaped corporate life in 2010 to start her own online business, and her work was noticed by Goop, Martha Stewart, The New York Times and Pottery Barn Kids – tune in as I speak with Eleanor Mayrhofer, who has truly mastered the art of putting herself out there!
Ep. 053: Stand out in your sales copy through deeper connections w/ Maya Šarić
Tune in as I chat with sales copywriter and messaging strategist Maya Šarić about what it really means to stand out from the crowd, if you can actually attract and convert clients with your content – or if it’s a myth.
Ep. 052: Embrace the word NO to build a brand on your terms
Nope. Nah. No thanks. Not today. Hell no. No. Tune in as I dissect the different types of 'no' you might encounter as you grow your business – both the the no’s that come from others" and the no's that come from you – and how to make them easier to handle.
Ep. 051: Using a simple website to convert high-ticket clients w/ Samantha Mabe
You don’t need a complicated, 47-page website filled with pop-ups and funnels in order to launch your new service or course. All you need are the 4 pages that move people from browsing to buying! Samantha Mabe joins me to tell us what they are!
Ep. 050: 2021 year in review + plans for 2022
This episode is a bit different. It has less of a branding and more of a general business and personal focus. I’ll be sharing the good stuff from 2021, the not so good stuff, the top three lessons learnt, and a glimpse into my plans for 2022.
Ep. 049: What is it about community? w/ Eli Trier
If you're anything like me, and you prefer deep and meaningful connections over fleeting encounters that only have one purpose: to sell; fast, and lots, then I think you'll love tuning in to this episode with guest Eli Trier!
Ep. 048: Business as a relationship w/ Chantelle Andercastle
Tune in as Chantelle Andercastle and talk about the relationship between the business owner and the business itself – and how that connection between yourself and your brand plays a crucial role in building your business.
Ep. 047: Introducing: v2.0 of the Brand it! framework
It’s been a while since my last solo episode, but this week I wanted to tell you about something I am really proud of. It's been in the works for quite some time, and a couple of weeks back it was finally ready: v2.0 of my Brand it! Framework.
Ep. 046: Rebranding – the humane way! w/ Sarah Santacroce
If you’re a business owner who wants to build your brand on your terms, and you’ve had enough of hustle culture and sleazy marketing (and since you’re listening to this podcast I have a hunch that’s the case) I think you’re really going to like this conversation with Sarah Santacroce.
Ep. 045: 7 questions your home page needs to answer w/ Cassie Paton
Tune in as Cassie teaches us the seven questions your home page needs to answer – and how to answer them!
Ep. 044: Selling without selling your soul w/ Erika Tebbens
Erika Tebbens is a Sales Strategist for ambitious misfits who want success, but aren't willing to compromise who they are to get there. (See why I was drawn to her?) Tune in for Erika's refreshing take on selling.
Ep. 43: Experiences you provide are part of your brand w/ Jana Krizanova
Tune in to this conversation with Customer Journey Strategist Jana Krizanova, to find out more about how to create experiences that turn one-off customers into loyal fans!
Ep. 042: Nurture authentic connections for a stronger brand
If I had to pick the one thing that has made the biggest impact on my business and brand over these past 5+ years… it's connections, and the longer term relations that stem from those connections. Hands down!
Ep. 041: Building an unshiny brand w/ Jo Casey
Jo Casey describes herself as an unshiny business coach, and she helps business owners increase revenue without compromising their values or sacrificing their wellbeing. Tune in to find out how to let go of the “shoulds” and start building your brand in a way that feels good to you and the people you serve.
Ep. 040: [Summer Shorts] Three branding tips for the first six months of your business
This one is for the new business owners out there, because today I’m tackling the runner-up question from the vote over on Instagram: Branding advice for the first 6 months of your business.
Ep. 039: [Summer Shorts] What to do when people come to you for services you don’t offer
Right! Time for another Summer Short – and this time, it’s a topic voted for by my Instagram audience: What to do when people come to you for services you don’t offer.
Ep. 038: [Summer Shorts] Five questions to ask yourself to instantly improve your brand strategy
Welcome to summer shorts – a series of short and snappy episodes, to give you actionable branding tips without taking up too much of your precious time in the sun. In this first episode, I give you five questions to ask yourself to instantly improve your brand strategy.
Ep. 037: Find a delicious signature angle to your industry w/ Mariana Peña
In the conversation you’re about to hear, Mariana shares not only her expertise, but also how she’s using her own lived experiences and her own background to create a brand and a business that not only serves her and her clients, but also contributes to a better world.
Ep. 036: When the unexpected happens – is your brand strong enough to support you? w/ Hollie Elliott
Brand strategist and designer Hollie Elliott joins me today for a conversation I think is incredibly important: is your brand strong enough to support you when something unexpected happens?
Ep. 035: How brand values can drive business growth w/ Samantha Summerfield
In this episode, fellow brand strategist Samantha Summerfield and I take a look at how brand values are more than just words on a piece of paper, and how they can (and should!) be a driver for business growth. And we swear quite a bit. Unapologetically.
Ep. 034: How to build a great brand as a consultant or coach w/ Aditi Jajal-Newey
Tune in as brand efficiency strategist Aditi Jajal-Newey and I dive into what it takes to build a great brand in the consultancy and coaching space. Aditi also shares about her personal experience of overwhelm, and the clarity that came to her from that.
Ep. 033: What does it mean to be a purpose driven brand?
I’ve had some questions lately, and some really good conversations with clients and fellow business owners, about what it means to be a purpose driven brand. In today’s episode I dive into this question, I give you some tips on how you can actually do it, and I share a real life and very relatable example of a brand that is brilliant at leading with their purpose.
Ep. 032: How often should you refresh your brand?
In this episode, I wanted to respond to a question that was asked over on one of my Instagram posts: "About how often do you find is an average time between upleveling a brand? Or is it less about time and more about something else?" Tune in to hear my take on this!
Ep. 031: Why one logo simply isn’t enough!
The visual elements of your brand identity have to be flexible enough to be used in a whole bunch of different settings. Tune in to learn about the four types of logo variations you should have in your brand's toolkit!
Ep. 030: How to “de-bro” your sales copy w/ Elli Runkles
Tune in for a conversation that might just shift the way you think about and approach writing sales pages, as sales copywriter and messaging strategist Elli Runkles shares her tips on how to “de-bro” your sales copy, to focus on empathy rather than stabbing at people’s pain points.
Ep. 029: Generic brand values vs. REAL brand values
In this episode, I dig into what you can do to make sure your brand is more than just bland (omg, that was way cheesy – sorry!) and how you can ensure your brand values are more than just fancy words on a corporate poster.
Ep. 028: 6 month podcast anniversary = a last-minute Q&A
I wasn’t going to publish an episode this week. And then I realised: holy shit! This week is my 6 month podcast anniversary, I can’t not post an episode! Cue wild panic. So I reached out to my people over on Instagram, because I thought it would be super fun to do a Q&A, ask me anything, episode to mark the occasion.
Ep. 027: Doing less – but better w/ Tracy Stanger
Anti-hustle coach Tracy Stanger joins me to talk about ditching the marketing platforms that don’t give you joy or results – and instead doubling down on your best one, to maximise the results of your efforts without driving yourself to burnout trying to be in all. the. places.
Ep. 026: How to find the perfect name for your brand
In this episode I give you some tips to help you kick-start the process of finding the perfect name for your brand. BONUS: I’ve also created a PDF with some worksheets for you!
Ep. 025: A rant about unethical sales practices
We are so accustomed to unethical sales tactics that when we spot someone who is not using them, we don’t quite know what to make of it because it’s outside of the norm. How sad is that?! So yes, that's what I'll be ranting about in this episode!
Ep. 024: How to build an outstanding brand without being sketchy or sleazy w/ Maggie Patterson
Tune in as Maggie Patterson and I discuss and debunk a lot of the sketchy business and marketing tactics out there – because there really is another – better and more etchical – way to do business!
Ep. 023: Branding without showing your face w/ Venese Lau
Brand personalities that aren't actually based on a real person is something we are fairly used to with the larger brands out there, but what if you’re a solo business owner? Can it still be done? Tune in as Venese Lau and I dive into this topic!
Ep. 022: 4 signs your branding isn’t quite right – and how to fix it!
Today I want to talk to you about brand alignment. Or more specifically: 4 tell-tale signs that your branding isn’t “quite right” – and what you can do to fix it.
Ep. 021: Add some hygge to your brand! w/ Malene Fuglsig
For this episode, I am so pleased to welcome back Malene Fuglsig – and this time round, she’s here to teach us all how to incorporate some hygge into our brands! And I mean… who doesn’t need a bit of hygge right now, as we come up to almost a year of this Covid crap?!
Ep. 020: You’re not perfect – and your brand doesn’t have to be either w/ Audrey Holst
Audrey Holst helps people reform their perfectionism so they can reclaim their agency and put their full energy into what really matters. In this episode I share a conversation with Audrey, about perfectionism and how it can impact your brand.
Ep. 019: Brand audits – how does your brand score?
You may have heard the term “brand audit” and thought it sounds like a complex process and something only the big brands do. Well… Yes and no. A brand audit is a closer look at your brand to gain an understanding of where it stands right now, and to identify any problem areas that need to be fixed. It may sound daunting, but it needn’t be a massive undertaking!
Ep. 018: Control your data – flourish in marketing with Hallgeir Gustavsen
Hallgeir Gustavsen helps marketing managers become superheroes. In this episode, he's joins me to talk about marketing and how getting on top of your data can help your marketing efforts
Ep. 017: Social media series – LinkedIn with Petra Fisher
In this episode, we dive into the world of LinkedIn. Petra Fisher works with entrepreneurs around the world, to help them become visible on LinkedIn, to get noticed, mentioned and remembered, so that clients come to them. Not just any bill-paying-clients, but those clients that YOU love to work with.
Ep. 016: Brand voice strategy with Helen Tremethick
In the first podcast episode of 2021 I’m joined by Helen Tremethick – a brand voice strategist & business coach who helps entrepreneurs find the courage, confidence, and clarity they need to grow and scale their businesses.
Ep. 015: Reflections on a shitty year and visions for the next one
The end of a year seems to automatically make me reflect on what was and what will become, and the shitfest that was 2020 is no different. In this episode I get a bit personal as I talk about the plans I had for 2020, how the events of the past year have affected those plans, how I feel about it, and what visions I have for my brand and business in 2021.
Ep. 014: Social media series – Pinterest with Malene Fuglsig
In this episode, we dive into the world of Pinterest. Malene Fuglsig is a mother, an entrepreneur, a dreamer, a passionate leadership expert, an opportunity hacker, and a hygge ambassador – and a firm believer that Pinterest is a fantastic platform for entrepreneurs to get more traffic, fans and customers.
Ep. 013: How stories can help you build your brand – with Rosie Di Lecce
In this episode, I chat with copywriter and persuasive content expert Rosie Di Lecce – and she spills the beans about how stories can help you grow your brand.
Ep. 012: Social media series – Instagram with Preeti Pooja
In this episode, we dive into the world of Instagram, and Preeti Pooja is here to tell you about the pros and cons of this powerful platform and what it can do for your brand!
Ep: 011 – How a distinct identity is the key to a stronger brand
After a few weeks of pretty badass guest experts on the show, if I may say so myself, you’re stuck with just me this week! Keeping it short and sweet with this episode on how a clear identity can help you build a stronger brand.
Ep. 010: Social media series – YouTube with Gulce Onganer
In this episode, we dive into the world of YouTube, and Gulce Onganer is here to tell you about the pros and cons of this powerful platform and what it can do for your brand!
Ep. 009: Crafting a verbal brand identity – with Beth Farris
In this episode, Beth Farris joins me to talk about messaging. Like I’ve mentioned in previous episodes, branding is not just about the visuals, and Beth is here to tell you that you need both a visual and verbal brand identity to stand out and succeed.
Ep. 008: Stop blocking your own success! – with Barbara Nixon
Success coach Barbara Nixon talks us through five common ways you're blocking your own success without even realising it – and how to side step this so you can start building the brand and achieving the results you really want.
Ep. 007: Should you mix politics and branding?
I’ve been told time and time again, and you probably have too, never to mix politics and branding. Well, I disagree, and in this week's episode I tell you why.
Ep. 006: Choosing colours for your brand
Last week, in episode 5, we looked at how to choose fonts for your brand, and this week we’re going to do the same for colour. Obviously, you can’t see colours on a podcast (doh) but I will pop some handy resources for you towards the end of the shownotes.
Ep. 005: Choosing fonts for your brand
So many of you have asked me to do an episode about fonts and colours, so today we are going to look at how to choose fonts for your brand, and take a deeper dive into some of the options available to you. PS: This podcast episode has previously been published as an article in my resource library.
Ep. 004: Owning your sh*t – with Heather Thorkelson
Heather Thorkelson is a business consultant for incurable entrepreneurs, she’s helped hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts. I'm so excited to have her as my first guest!
Ep. 003: Brand identity guidelines – what are they and why do you need them?
I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment.
Ep. 002: A real life rebranding story
In this episode, we go personal! That’s right, I’m here to share my story of my own branding journey. Tune in to discover why I chose to rebrand a couple of years into running my business, the process behind it, and the results I have seen from doing so.
Ep. 001: An introduction to branding – and no, it’s not just your logo
I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand. Newsflash: it doesn’t.
Introducing: the Brand it! with Petchy Podcast
This is the episode where I tell you a bit about who I am, what the heck this podcast will be all about and what I want you to take away from it.
Free brand checklist
How does your brand score?
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