Your archetype is the Magician
Inspiring, symbolic & spirited
The Magician wants to make dreams come true. Inspiring, symbolic and spirited; magicians are visionaries who value transformational experiences and enjoy helping others turn ideas into action. Magicians strive to take people on a journey of transformation through the experience of a magical moment.
To leverage the power of your Caregiver brand archetype, empower your audience by encouraging them to turn their dreams and visions into reality. Don’t be afraid to retain a little mystique to keep your audience curious and make the illusion of magic feel real.
Look for the magic in every day
Transformation, vision and innovation.
Unintended negative consequences.
To make dreams come true.
TONE OF VOICE
Enchanting, mysterious, emotive and joyful.
Live the brand
Find ways to be of service, give advice and listen to your customers needs.
Symbolic and spirited images. Fluid or less structured graphics.
Typical colours for a Magician brand
Create a sense of magic by using jewel colour tones to emphasise your brand’s spiritual personality.
Other Magician brands
Disney | Coca Cola | Dyson | Oprah
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