It's time to build your brand beyond the logo.

It’s time to Brand it! In this intimate group experience I help you discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, tap into your uniqueness to spark meaningful connections — and attract more of those omg, yes! 🤩 clients.

Brand it! is not currently open for applications

But the waitlist is. And if you’re on it, you get to skip the queue!

What would it feel like to attract clients who totally get you, value what you do, and you have an absolute blast working with?

A strong and strategic brand will help you do just that. People buy into a brand because it speaks to their emotions and makes them feel like they are part of something bigger, so a pretty logo on its own isn’t gonna cut it. When you have a clear purpose, and heartfelt brand values that your kind of people can get behind… they are much more likely to be drawn to you.

That’s the power of a values-driven brand! To tap into that superpower, I’ll help you uncover the purpose, vision and values that define your brand – and craft a plan for how to put it all into action.

Myth: brand strategy is just for 7-figure celebrity entrepreneurs and big multi-national corporations

Errr, no. I don’t believe that brand strategy should only be accessible for big corporations with massive budgets, which is why I created this programme. By leveraging the power of community I can help you build a rock solid brand without the hefty corporate price tag. 

The key that will unlock your brand’s true potential is in your hands. But who said you have to do it on your own?! Join me, and a small group of like minded humans, inside the Brand it! group programme where you’ll dive into the very core of your brand to define and implement your purpose, values and unique personality. Along with 1:1 expert guidance, you’ll also get video guides, focused coworking sessions, group coaching calls with hot seats so you can get help if you’re feeling stuck – and a community of like minded business owners to inspire you and cheer you on!

From confusion to brand clarity in just 12 weeks

You might be thinking, “I dunno Petchy, 12 weeks is a long time…” – but hear me out:

You don’t have to wait until the end of the 12 weeks to see results; you will be able to start implementing what you learn in each module immediately. And it doesn’t end at 12 weeks either; you can refer back to the Brand it! framework as your brand grows and evolves!

Raise your hand if you’ve ever experienced:

The sinking feeling of always attracting the slightly wrong clients and not knowing why.

The constant itch to tweak your brand colours or have a new logo designed, yet it never feels quite right.

Struggling to retain brand consistency, sending mixed messages and confusing your audience.

If you have a vision for your brand, but between you and it is a gaping hole that you have to somehow navigate around or across — know that you are not alone! Most of us will find ourselves stuck in that position at some point. Often more than once. What you need, is a brand roadmap!

And that’s exactly what we’ll work on together inside the Brand it! programme. I will guide you as you as you connect the dots to reveal the true essence of your brand; the innate qualities that will set you apart and lead to strong brand recognition – and a competitive advantage. Then, we’ll bring all those pieces together into a brand roadmap that you can keep referring back to as your brand evolves.

Enter our humble hero: brand strategy!

Brand strategy is the missing link between your business strategy and your desired brand image. You can’t go inside people’s brains to dictate how they feel about your brand – that would be totally creepy – but you can create a deliberate action plan for how to connect with your audience in a way that resonates with them on a deeper level, so that they become clients, fans or loyal brand ambassadors.

Branding is the stuff you do, real actions that you take, to influence people’s opinion or perception of your brand. Those actions must be rooted in your core values – they have to come from the ❤️ or people will call bs.

if you, like me, want to build an honest and relationship focused brand, guess what? You’re my kinda people!

Stumbling around Brand Forest in thick fog when everyone else seems to have their shit together (they probably don’t btw) is frustrating af. There are only so many dead ends you can go down before motivation starts to dwindle and you think “to heck with this, I’m done!”

I should know. Back in 2016, I found myself exhausted by the constant struggle to fit into society’s (rather narrow!) expectation of what it looks like to be “successful” or “professional” – I never understood why I couldn’t just be me. When I set out on my solo business journey, I wanted to do it my way. I was done with corporate schmorporate, and sick of undermining my values and beliefs in an attempt to fit in.

That’s why I’m now on a mission to help you build your brand your way; without pretending to be something you’re not, without compromising on your truths, without predatory business tactics and without screwing people over.

Want to get a heads-up about the next round?

Meet the Brand it! framework.

Our guide throughout the 12 weeks, my tried and tested framework will help you get crystal clear on:


  • Your why and your how
  • Your goals and priorities
  • Your perfect-fit clients
  • Your positioning
  • Your unique brand personality
  • Your values
  • Your brand story
  • …and more!

With all of ↑↑↑ in place, you’ll be amazed at how much easier the rest of your branding and marketing efforts come together; allowing you to show up as you and attract the type of clients that light a fire in your belly!

Now, imagine that…

You have a clear direction and an actionable plan for your brand, and you know how to implement those for maximum impact – and less stress, because you’re no longer jumping from one idea to another.

You have a strategic foundation for your brand identity, and a brand that goes beyond the logo – meaning that the itch to tweak your visuals every few months is gone, saving you time, brain space and cash!

You can finally show up without second-guessing yourself; communicating with focus and intention – and connecting with your audience on a deeper emotional level.

Your dream clients are drawn to you because you’re showing up consistently and confidently with a brand personality that’s 100% you. No more charades – how liberating!

Staying true to your brand values feels effortless, because you have a clear vision of who you are, what you stand for, and the difference you want to make in the world.

You have a solid strategy to lean on when you need to make tough business decisions, and you’re no longer uncertain of what is the right or wrong path to take.

Sounds good, right? Get on the waitlist, for first dibs + a generous discount!

Wait, what? No logo?

Here’s the thing: The real value in this programme is invisible! Not to a trained eye of course, but most people are so used to thinking of a brand as purely the visuals, that they forget about the stuff going on below the surface. 

What you will have after these 12 weeks is a solid foundation on which to build your entire business. Together, we’ll lay the groundwork for your very own actionable brand roadmap: a strategic plan, rooted in your purpose and values.

Put into action this can lead to a more cohesive brand, stronger brand awareness and recognition, an aligned brand image, increased brand loyalty, more of the right clients, more referrals, a healthier bottom line… That’s worth way more than a logo.

Here’s what you’ll get:

The features

📒 My premium Brand it! roadmap workbook: a 72-page fillable PDF to help you discover your unique brand personality – and a document to refer back to as you continue building your brand. It’s like having a little brand strategist in your pocket! This is not sold separately, it’s only available to my clients and group programme participants.

🎬 Short and to-the-point video trainings for each step in the workbook.

🎯 Lifetime access to my brand strategy course ‘The Lone Brandit’ – where you will always get the most up-to-date versions of the workbook + video trainings. You know, in case you want to revisit stuff down the line!

👥 12 weeks of support in our dedicated Circle community, where I will be on hand to give advice and feedback, along with your fellow brandits.

🔥 6 x live group coaching sessions with hot-seats to help you power through any hurdles! Recordings will be available if you can’t make every session, but the more live sessions you can make, the more bang you’ll get from your buck.

⚡️ 6 x coworking sessions where you can get that focused time in to make progress on your coursework along with your fellow brandits.

🕵🏻‍♀️ 1 x secret guest expert training

The timeline

Week 1: Welcome + time to get to know the platform, workbook and framework + breaking the ice with the others inside the community forum + kick-off call. Video training: Brand core + coworking session.

Week 2: Group coaching call.

Week 3: Video training: Brand playground + coworking session.

Week 4: Group coaching call.

Week 5: Video training: Brand personality + coworking session.

Week 6: Group coaching call.

Week 7: Video training: Brand messaging + coworking session.

Week 8: Group coaching call.

Week 9: Video training: Brand implementation + coworking session.

Week 10: Group coaching call.

Week 11: Video training: Brand roadmap + coworking session.

Week 12: Group coaching call/cocktail party. 

Oh, look! An extra bonus!

A live training by a secret guest expert. All you have to do to grab this amazing deal is… Ummm… Sign up.

That’s it. I don’t believe in penalising people for wanting or needing to split up the payment, or take their time to decide if this is for them. No pay-in-full or fast-action bonuses here – the only discount I offer is to those on the waitlist.

Everyone gets a bonus! Yay!  🎉 

What past students say:


Petchy is a gem! Her ability to guide you on a deep (and sometimes scary) journey of self reflection and discovery is nothing short of amazing. Her program is laid out in a clear and concise way that makes it easy to follow and gather the pieces you need to take your brand and business to the next level. Her skills, sass, and support are shared in just the right measure to keep you motivated and moving through any muck that you encounter on the journey!


I was surprised to see how fundamental some of that work we did was and how it can all help guide me going forward.


I think any entrepreneur/business owner would benefit from digging into the foundational pieces of what makes a brand work better.


I had lots of little things, but felt like I was missing a piece. I wasn’t. This programme helped me see all of the pieces as a whole. 

Be among the first to know about the next round of Brand it!

Brand it! is perfect for you if:

You’ve been running your biz for a while but struggle to stay consistent with your messaging and visuals, and you feel like it’s holding you back from reaching your full potential.

You’re sick of conforming to societal norms or pretending to be someone you’re not – you want to define what success looks like to you, and you want to make a real impact while you’re at it!

You keep tweaking those brand colours and fonts, but no matter what you do, something just feels off. You want to stand out as you, rather than falling into the “copycat” trap.

You want to stop second-guessing yourself and instead find the confidence to show up in a way that stays true to your values, world-view and personality – quirks and all!

You want to consistently attract the right type of client, so Mondays are a cause of joy rather than dread. You want to work with clients and projects that fire you up and allow you to perform your magic!

You’re sick of spending hours on each social media post to make it sound and/or look right. You want to get clear on your values and your why, so you can allow your brand personality to lead the way.

Brand it! is probably definitely not a great fit if:

(PS: If you’ve made it this far,  I don’t think we need to worry!)

You just want a quick fix with little or no effort. Transformations take time and commitment – and I can only guide you in the process, not do the work for you.

You don’t really care about anything other than making a shit tonne of money. Don’t get me wrong, money is great – but what we do with our wealth is what truly matters.

Your main income is from selling stuff as part of a multi level marketing scheme. I don’t even care what you say, this is not the same as building your own brand.

Your values are full of shit. And by shit, I mean racist, sexist, misogynistic, homo-/transphobic, right-wing extremist, body shaming etc. #sorrynotsorry

Skip the queue and get the best price when doors open for the next round!



PAYMENT PLAN AVAILABLE: 3 × €650 / 6 x €325

Meet your mentor:

Hi, I’m Petchy and I’m not your average designer-turned-strategist. With a degree in Design Management, 20+ years of working with brands of all types and sizes, and 13+ years as a business owner, I’ve experienced first hand the powerful impact a brand strategy can have.

I know that a strategic and powerful brand can change the way you (and your dream clients!) think about your business, and I’d love to help you make that transition!

Petchy xx


*Why do I have to apply, is this some kind of elitist BS?

Nope. This is not an exam and you don’t need super secret special ninja skills to get in. There are a couple of reasons why the enrollment is application based and not first come first served:

1: I want to make sure you’re in a position to get value from your investment. We’ll be digging deep into your brand’s core, and I won’t lie: some of the work will be hard. Rewarding but hard. Requiring focus and time to mature. Both your brand and your fellow brandits will rely on you to show up and do the work. That’s not going to work for everyone at any given time, because no matter how much the dudebros tell us that “if we’re not hustling we don’t want it enough” — life happens. I don’t want anyone to sacrifice friends, family or their mental health to take part in this group programme.

2: I want the group to be curated because I want us to be on roughly the same page in terms of our overall world view, so every participant feels safe, valued and respected. Equality, diversity, inclusion and respect are important to me. We’ll be sharing about our businesses, ups and downs, so the group culture is key — and quite frankly, I don’t wanna have to kick someone out mid-way because they turned out to be an asshole 🤷🏼‍♀️ 

I really need this, but I can't afford it right now

I understand that this is a considerable investment, and I will never ever pretend to know anything about your financial situation or encourage you to get into debt to pay for my services. If you hear anyone say “if you want it enough, you will find the money” – run! If signing up to this programme means you will struggle to feed your family or pay your mortgage, this is simply not the right time, and that’s okay! However; if extending the payment plan by a month or two makes all the difference, please reach out. We’ll figure something out 🥰

I’ve also decided to offer a scholarship for this programme, you may apply for that here. Note that we need a minimum of 5 paying students for the programme to run, and no scholarships will be granted before we reach this number. I reserve the right to follow my heart in the decision making process, and I cannot guarantee you a spot. All applications are confidential. If your application is granted, I will not disclose it to anyone, and you will enter the programme on equal footing with your peers.

What if I have no clue about brand strategy?

That’s why you’re here, right? This programme was developed around my Brand it! framework to help small business owners discover and express their brand’s inner core – with no previous experience needed. Remember: I might be the brand strategist, but you are the expert on your brand!

I'm strapped for time, is this still for me?

I get it, running a biz can get preeeetty frantic at times – and 12 weeks can seem like a long time when all you want to do it to get shit done, now. Thing is, building a brand is not an overnight thing, it can’t be rushed. I promise you, you will need the 12 weeks, and you’ll be glad to have enough time to process each step and allow things to mature.

It’s really up to you how much time you put into it, but in the long run, the Brand it! framework should save you time and money. I recommend setting aside at least an hour or two for each week of this programme, and then keep coming back to it regularly – because a brand is a constantly evolving creature.

Do I need to attend all the calls?

You don’t have to do anything. But the group experience is such a valuable part of the programme that I strongly recommend you show up – even if you don’t have a specific question or you just want to sit in a corner with your cup of tea and observe.

I get that sometimes life does get in the way, and call recordings will be available in case you miss a session. You can also submit your questions before each call, so if you can’t make to the call live you will still have a chance to have those questions answered. You’ll also have full support inside our Circle community space during the entire 12 weeks.

Will I have a logo after taking part in this programme?

No. Well, not unless you already have one – I’m not going to take that away. You probably already have some form of visual brand identity, even if it’s not intentional. Maybe you’re feeling like it’s “not quite right” and you just can’t pinpoint why – or maybe you’re considering a rebrand and want to do it “the right way round” this time – either way, working in-depth on your brand strategy will allow you to identify your next steps. After this programme you might realise you don’t even need a full visual rebrand – that your next best step is something else entirely. Like tweaking your positioning or target audience to be more in line with your purpose and values. Or maybe you do need a visual rebrand, but at least this way you will do it for the right reasons and not just because you caught the “Canva itch” or got obsessed with someone else’s visual identity.

What you will have is a damn fine strategic foundation on which to build a killer brand identity, whether you go down the DIY route or hire a designer – and remember: a logo is just a teeeeny part of your brand. What you’ll have after completing the Brand it! programme is way more powerful than a logo!


English is not my first language, is that a problem?

Absolutely not! In the first cohort we had students from USA, Slovakia, Denmark and Norway. I aim to create an inclusive space, and you definitely do not have to speak perfect English!

What happens after the 12 weeks?

After the 12 weeks, the Circle community for your particular cohort will be archived. Don’t worry, you will have time to any information you want to keep – and you have lifetime access to the workbook + video trainings!

If you want ongoing support, then congrats! As a past Brand it! student, you are eligible for an invite to my paid alumni community, The Brandits! 🎉 Here, in a small and close-knit community, you get to make new business friends and/or stay in touch with your Brand it! cohort + get support and guidance as you continue on your branding journey. You’ll receive details for how to sign up towards the end of our 12 weeks together.

I want to ask about something else!

See that chatbox on the bottom right corner of this page? Pop your question in there and I’ll get back to you as soon as I can!



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