Probably not what you expect to read on someone’s about page, but it’s the truth. I was bullied in school. I never felt at home in the corporate world. On the outside I was quiet and kind, never got into any trouble, did well academically, always had my nose in a book… I was a textbook example of a “good girl” – always seeking approval. But inside, I was exhausted by the constant struggle to fit into society’s (rather narrow!) expectation of what it looks like to be “successful” or “professional” – I never understood why I couldn’t just be me. When I set out on my solo business journey in 2016, I knew I wanted to do it my way.

Even so, it took me a good couple of years to stop feeling like I should try to squeeze back into the corporate pigeon hole. The online business sphere is chock full of self-proclaimed gurus, each claiming that their way is the only way – and the vast majority of brand strategists seem to be cocky dudes in suits, many without formal education in the field, who rely more on “fancy jargon” than real experience. No wonder so many of us feel like we’re “doing it wrong”! Well, I call bs. I’m done with corporate schmorporate. 

I’m done undermining my values and beliefs in an attempt to fit in.

Something tells me you are too? If that’s the case, and you too want to build an honest and relationship focused brand, guess what? You’re my kinda people. I’m on a mission to help you build your brand your way; without pretending to be something you’re not, without compromising on your truths, without predatory business tactics and without screwing people over. For every brand that dares to show up with their values and their hearts on their sleeves, it becomes easier for others to follow. And who knows; maybe the world will become a better, more inclusive and more transparent place in the process.